Skincare Rooted in Wales, Inspired by Nature
Handcrafted skincare made with nature’s finest ingredients, inspired by the quiet beauty of our homeland.
Wales is a place of quiet beauty — rolling hills, misty valleys, and unspoiled coastlines. It’s a landscape that inspires us to slow down, take notice, and care for the world around us.
We’re proud to call Wales home. Situated in an old farmhouse just outside Builth Wells in mid-Wales, we handcraft our skincare with the same care and thoughtfulness that the land itself inspires.
Crafted by Hand, Rooted in Wales
Our skincare is made in a small workshop in rural Wales. It’s not flashy, but it’s honest work. Each jar and bottle is created in small batches to ensure freshness and quality.
For us, it’s about making skincare that’s straightforward and effective — just like the natural world that surrounds us.
Why Wales Matters
Wales isn’t just where we’re based; it shapes who we are. Its traditions and landscapes have taught us to value simplicity and sustainability.
That’s why we’re committed to sourcing natural, organic ingredients and creating packaging that can be recycled or composted. For us, taking care of the planet is as important as taking care of your skin.
We’re also proud to support conservation projects, both locally and globally. It’s our way of giving back to the Earth that gives us so much.
Tradition Meets Thoughtful Innovation
Welsh traditions emphasise respect for nature, and we try to honour that in what we make. Our products draw on time-tested remedies and local botanicals, paired with modern research to ensure they’re gentle yet effective — even for sensitive skin.
A Piece of Wales in Every Product
When you choose OF NATURE, you’re choosing more than skincare. You’re supporting a small Welsh business and connecting with a product that reflects the care and beauty of our home. From the clean, simple design of our packaging to the gentle, natural scents inside, everything is a reflection of the place we’re proud to call home.
Whether you’re local to Wales or discovering it from afar, we hope our products bring a little of its calm and care into your day.
Build your 100% Natural Welsh routine...
We know skincare can feel overwhelming at times, but it doesn’t have to be. If this is your first time hearing about us, croeso.
We’re here to help you build your own 100% natural Welsh routine, tailored to your skin’s unique needs.
Take our quick quiz to discover products that are just right for you — a simple first step towards feeling confident in your skincare.