We believe skincare should do more than nourish your skin — it should help protect and restore the planet too.

That’s why every product we create is designed to truly care for your skin while actively supporting the planet, from our carbon-negative operations to our 40% profit contribution to conservation.

We are a small family business based in rural Mid-Wales, dedicated to crafting 100% natural, organic, and vegan skincare in our own facility.

Founded in early 2023, OF NATURE was built with two simple objectives:

1. Create skincare that truly works using only natural, high-performance ingredients.
2. Have a positive impact on Planet Earth through sustainable business practices and direct contributions to conservation.

Unlike mass-produced skincare, we formulate and produce every product in small batches, meaning each product is made just days before it reaches your doorstep.

Our approach to sustainability extends beyond ingredients — it’s embedded in every aspect of what we do.

Rather than relying solely on carbon offsets, we prioritise reducing our impact at the source.

From the very beginning, we have worked to remove 10x the carbon we generate, making us carbon-negative rather than just neutral.

40% of our profits directly support high-impact conservation projects, with a primary focus on protecting the Amazon rainforest.

Current Projects:

• Cloud Forests – Protecting 130,000+ acres from deforestation while supporting indigenous Huanca communities.
• Maísa-Mojú Para – Defending 71,000+ acres in the Arc of Deforestation, home to 128 endangered tree species.
• Atlantic Forest – Expanding protected land in the Serra Bonita Mountain Range to safeguard critically endangered wildlife.

These projects prevent millions of tonnes of CO₂ emissions, ensuring vital ecosystems remain protected for future generations.

Your empty bottles shouldn’t end up in landfill. Our EcoLoop  programme makes it simple to return, reuse, and recycle our packaging while rewarding you for doing so.

How it works:

1. Use & Enjoy – Skincare crafted with care for you and the planet.
2. Return for Free – Every repeat order includes a free return label.
3. Reuse & Recycle – We clean and reuse bottles or recycle them responsibly.
4. Earn Rewards – Receive 20 Tribe credits per bottle returned.

By closing the loop, we minimise waste, conserve resources, and keep our environmental footprint as light as possible.

We believe that businesses should be held accountable for their claims.

That’s why we undergo rigorous third-party certifications to validate every aspect of our sustainability and ethical commitments: