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Our mission? To protect and restore Planet Earth.

We contribute 40% of profits to vital conservation projects.

[Project One]

[Project One] is our initiative to generate £1 million for Planet Earth.

We contribute 40% of profits to vital conservation projects in and around the Amazon rainforest. We are currently supporting three projects:

Why we protect rainforests.

The destruction of rainforests releases millions of tonnes of carbon each year. With tropical deforestation accounting for 15% of net global carbon emissions each year it presents an ideal candidate for us to devote financial resources toward.

We're constantly evaluating how we can best protect and restore Planet Earth through [Project One] and we’re likely to expand beyond just rainforest protection in the not too distant future.

Amazon rainforest projects
OF NATURE [Project One] Initiative 3 Cloud Forests of Toldo Pampa Peru

01 The Cloud Forests

Enveloped in cloud cover in the far southwest of the Amazon, the region of Toldopampa finds itself at unprecedented risk of deforestation. This programme aims to establish a 130,337 acre protected area to prevent developers destroying trees for mining and cattle grazing.

This programme will expand protection for the indigenous Huanca people as well as several critically endangered primates. Species include the Peruvian Yellow-tailed Woolly Monkey, Andean Night Monkey, and the Black Spider Monkey.

The programme is expected to protect 15.5 million metric tonnes of CO2 equivalents.


OF NATURE [Project One] Initiative 1

02 Maísa-Mojú Para

The Maísa project is located in an area referred to as the “Arc of Deforestation” which accounts for circa 52% of all deforestation in the Amazon. This programme aims to protect 71,042 acres from illegal industrial logging among other similarly nefarious activities.

This expansive programme seeks to empower local communities in creating strong resistance in the region to climate damaging activities as well as protect over 128 endangered tree species and 29 endangered animal species.

The programme is expected to protect 2.0 million metric tonnes of CO2 equivalents.


OF NATURE [Project One] Initiative 2 The Atlantic Forest

03 The Atlantic Forest

Nestled within the Serra Bonita Mountain Range the Instituto Uiraçu maintain a conservation reserve spanning 8,468 acres. This programme seeks to expand the reserve by 750 acres and prevent it being sold for agricultural development which has already consumed so much of the region.

The Atlantic Forest is home to a wide range of critically endangered species. Expansion of the reserve will protect the Banded Cotinga, Buff-headed Capuchin, and Natterer’s Longwing all of which find themselves on the precipice of extinction.

The programme is expected to protect 99,467 metric tonnes of CO2 equivalents.


Carbon-negative since day one

A note on carbon offsets.

Carbon offsets are not a solution to the climate crisis. Countless offset schemes have been found ineffective at protecting the environment and are often used by large corporates to justify bad business practices.

The solution? Reduce the impact of doing business.

Our Ethical Charter below sets out everything we're doing across our organisation to reduce our impact.

Choosing the right projects.

That's not to say all schemes fail. They require careful vetting to ensure they'll achieve what they claim they will.

We calculate the emissions we generate and use certified carbon credits to ensure we're carbon-neutral.

Striving to go further, we then aim to remove 10x the carbon we generate working with our partner TR[1]BE to deliver tree protection programmes in and around the Amazon rainforest.

Impact Report

Launching in 2023, we're working on publishing our first Impact Report in 2024.

We are also in the process of graduating to become a fully fledged B Corp - via this process, we are implementing best-in-industry standards on environmental and social reporting. To keep you up to date with the latest head over to our Instagram and Facebook pages.

Our Ethical Charter
Ethical business is good business.

It’s embedded in our DNA to deliver positive change for both Planet Earth and our customers. To do that, we must excel in every aspect of our organisation.

Our Ethical Charter sets out everything we do to minimise our impact on Planet Earth while maximising the benefit for all of our human stakeholders.

Our Operations.

The way in which we conduct our operations provides the greatest opportunity to reduce our impact on Planet Earth.

  • We own our production facility, meaning we can continually innovate our processes to reduce our impact.
  • We apply the 4R’s philosophy in everything we do (Remove it where we can, reduce it where we can’t, Reuse more and Recycle what’s left)
  • We invest substantially in R&D to improve our formulations and reduce the impact on Planet Earth.
Our Employees.

Our employees move mountains. They enact our mission every day and are vital in delivering [Project One].

  • Every employee holds a mandate to innovate how we operate to reduce our impact on Planet Earth.
  • We are committed to paying above the living wage and increase pay at the very least in line with inflation.
  • We invest substantially in training for our employees. This is critical to ensure they have the platform to grow professionally but also improve how we operate as an organisation.
Our Investors.

We're a zero-dividend business. Meaning that all profits after contributing 40% to [Project One] are reinvested to grow and improve how we operate.

We only take on investors who have a passionate desire to restore and protect Planet Earth.

Our Formulation Charter
Our philosophy.

Striving to set the standard in the world of skincare, our innovative philosophy allows for the finest organic and vegan formulations.

Our natural actives have been carefully calibrated at the right concentrations to balance your natural pH level and support the skin barrier function.

Sustainable sourcing.

In our meticulous search for the finest ingredients, we’ve picked out 50+ clinically proven organic and vegan ingredients that deliver results for your skin whilst leaving a light footprint on Planet Earth.

Collaborating with a handful of local vendors who meet our scrupulously high ethical standards we’re able to source the freshest ingredients for our formulations.

All our actives are COSMOS Organic Certified and are ethically sourced.

Freshness guarantee.

We formulate and produce each and every one of our products at our base in rural Mid-Wales.

Owning the entire end-to-end process means we can guarantee exceptional quality and freshness in every bottle. It also means that your products were made only a matter of days before they reach you.

Our close relationships with our vendors ensure that only the freshest and finest ingredients ever go into our formulations.

Wellbeing in mind.

Every formulation seeks to enhance your morning and evening wellbeing routines.

Taking inspiration from ayurvedic medicine we carefully curate the blend of natural extracts and oils when formulating; focusing on the appropriate calming or invigorating effects.

For example, The Day Cream is imbued with a blend of chamomile, calendula, and rosehip to deliver a calm reinforced state of mind.

For sensitive skin.

We’ve carefully formulated our range to make it compatible for even the most sensitive of skin.

As a lifelong sufferer of highly sensitive skin, our Head Formulator (Emma) has carefully developed every formulation to ensure results while preventing any irritation that may arise.

Made from certified organic ingredients, our formulations are alcohol-free and avoid all the common troublemakers that so often pose issues for sensitive skin.

100 Day Guarantee.

We're confident our organic and vegan formulations will deliver the results you’re seeking. But with over eight billion faces in the world no one product can work for every one of them.

That’s why we offer a 100 Day Guarantee. So if a product just isn’t working for you then you can return it.

We do recommend testing our formulations and giving them a full run through your skin cycle - around 28 days. If they don’t quite match your needs, you can return them.

What we keep out.

Conforming to clean practices our products are free from alcohol, aluminium, SLS/SLES, parabens, sulphates, synthetic colours and fragrances, phthalates, silicones, propylene glycol (PEGS), triclosan, formaldehyde, oxybenzone, petroleum, diethanolamine (DEA), ethylenediaminetetraacetic acid (EDTA), any animal derivates and gluten.

Businesses say a lot of things...

Businesses say a lot of things, which may or may not be true. That's why we've validated all of our claims through reputable third-party certifications.

Attaining these accreditations is no easy task. We are scrupulously audited on a continuous basis and are held to the highest standards.